Web Marketing & Online Promotion
Promoting your website is just as vital as is getting your site up in the first place. Once the site development is complete, it can be difficult to get business from your website if you simply wait to be found on the Search Engines.
Because Search Engine positioning is so competitive, you cannot be assured of a strong presence in the search engines, particularly if your website is new. Getting onto page one in Google takes some time and research, and even then – there are no guarantees.
Why use a Web Marketing Specialist?
Successful online promotion requires a good understanding of website structure, the role content plays, and search engine behaviour; coupled with the ability to match activity to your business to achieve optimum results. Bounce Marketing combines comprehensive web skills with marketing expertise to give your website the best exposure possible.
What’s involved? It’s a fairly simple process, where after an initial conversation, Bounce comes up with promotional recommendations to get the right people coming to your site. This is done within your budget, and on the basis of what would be the best-fit for you. Twitter for example, would not be appropriate for someone targeting a 60+ age demographic.
Bounce Marketing focuses on:
- Site Optimisation – Website Content & Search Engine Positioning
- Pay per Click Advertising
- Measurement & Analysis
- Social Media & Other Online Channels
- Email Newsletters
- Email Marketing
There’s so much more to Online Promotion than Search Engine Optimisation
In fact there are so many people optimising their sites now, that it’s getting harder and harder to gain strong positioning and attract volumes of visitors from the Search Engines.
Optimisation is merely part of the whole promotional mix. Bounce Marketing also focuses on getting your site onto other relevant traffic-generating websites, because it’s about being found in all the right places.