Online Promotion

So you’ve got a website, what comes next?

Whether your site is an information resource or an online shop, it needs to be promoted effectively online to get the business you want. Bounce focuses on:

With over 15 years’ experience working in internet marketing, both with a Web Company & as a Retail (e-commerce) client; Bounce Marketing offers the best of both worlds – expert web knowledge combined with practical marketing skills.

Site Optimisation

Website optimisation is not simply a one-off activity. To maintain good rankings in the search engines it is advisable to budget for ongoing optimisation.

Bounce has a site optimisation programme that covers:

Keyword Research

Have you chosen the right keywords? Selecting keywords based on what your business does, may not always tie in with what people type into a search engine. Imagine looking for a service or product on Google; search phrases are generally terms that fulfil a need, rather than describe a business.

Keyword Optimisation services include:

Website Optimisation Changes

Bounce will assess your rankings, and improve your positioning by looking at:

Search Engine Positioning

This covers an assessment of your rankings in Google. Both at the outset, and after site optimisation has taken place.  Along the way, rankings are checked and adjustments are made to the website where a boost is needed.

Optimisation Maintenance

It’s important to keep the momentum going with Google, so websites require adjustments at regular intervals. Bounce can structure an optimisation package to suit.

Pay per Click Advertising

Pay per click advertising (ppc) means that you only pay for the clicks you receive on your ads. They are usually text ads or a small graphic & text that appear on search engines and various other websites.

It’s an advertising medium that gives you a lot of choice in relation to the sites your ad appears on, and you can set a maximum price for how much you are willing to pay for each click. This type of advertising also allows you to target specific audiences or geographic regions.

PPC advertising is very cost-effective, as it lets you track and measure the response to your ad, and adjust your budget accordingly. The beauty of it is in it’s flexibility; ads can be visible or suspended at the click of a button.

Bounce Marketing uses:

Google AdSense

In contrast, AdSense allows website owners to earn revenue by showing AdWords advertisements on their websites. AdSense is not always suitable for every website, but it can work for some and generate additional income if it’s executed well.

Measurement & Analysis

Everyone has some form of statistics or visitor tracking for their website, but how many know what their stats are telling them? Similarly, when marketing campaigns are created around an offer, are you able to find out which customers responded to the offer on your website?

Bounce can:

Social Media & Other Online Channels

Be seen in all the right places.

You can’t just rely on the Search Engines to send visitors your way. In fact with everyone optimising for the search engines, it’s to your advantage to cast the net wider. Bounce Marketing makes the most of other online avenues where your site or company can feature, without breaking the budget.

Social Media

A lot of businesses cringe at the thought of using Social Media. Usually it’s unknown territory, and nobody wants to make mistakes. Many are also unsure of the benefits of trying it. Generally social media won’t lead directly to sales, but it can be very effective exposure and branding.

This short clip provides some compelling information on the Social Media Revolution.
(provided courtesy of socialnomics09 on YouTube).

Bounce offers guidance and direction on how social media can work in with your business and will discuss the various options available. This encompasses:

Other Online Channels

Bounce will look to drive your sales using:

Email Newsletters

Email newsletters are one of the easiest ways to stay in touch with the people who have used your services or bought your products. Reminding them about you will often lead to more business, whether they buy again or simply recommend you. It also gives you the opportunity to make your customer feel exclusive, with email-only offers.

Email Newsletters are most effective when used to:

Bounce Marketing can set up html newsletters and manage campaigns for you.

Some Email Tips:

Email Marketing

There’s more to email marketing than simply sending newsletters. You should really be aiming to get more subscribers onto your list. There are various ways of recruiting new customers using email marketing:

Anti-Spam Legislation:

If New Zealand’s anti-spam email legislation has you in a fluster, you need not worry. Bounce is up to speed on all the guff for what you can and can’t do in email marketing.