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Online Promotion & Web Marketing So you've got a website. What's next?Promoting your website is just as vital as is getting your site up in the first place. Everyone uses the internet and competition is stiff! Whether your site is an information resource or an e-commerce online shop with all the bells and whistles, it needs to be promoted effectively. Then you will realise the full potential of what internet marketing can offer. Bounce focuses on:
With over 14 years' experience working in internet marketing, both with a Web Company & as a Retail (e-comm) client; Bounce Marketing offers the best of both worlds - expert web knowledge combined with practical marketing skills. Site OptimisationHave you chosen the right keywords? Selecting keywords based on your business model doesn't always work on the internet, because people may be using different search terms; generally they are terms that fulfil a need, rather than describing a business. Optimisation services include:
Website ContentThere's an art to writing for the internet and conveying your message. Bounce Marketing ties your keywords into web copy that:
Search Engine RankingsSearch Engine Optimisation is a very specialist area, in fact it's more a science than a marketing tool these days! Bounce Marketing can optimise your site for the search engines, and move your site into the top rankings. Bounce will assess your site, and optimise it by looking at:
Pay per Click AdvertisingPay per click advertising (ppc) means that you only pay for the clicks you receive. It's an advertising medium that gives you the flexibility to choose what sites your ad appears on, and you can set a maximum price for how much you are willing to pay for each click. Ideally set up around a campaign, you can target your ads to specific audiences or geographic regions. PPC advertising lets you track and measure the response to your ad, and adjust your budget accordingly to maximise your cost per click spend. Bounce Marketing uses:
AdSense Measurement & AnalysisEveryone has some form of statistics or visitor tracking for their website, but how many know what their stats are telling them? Similarly, when marketing campaigns are created around an offer, are you able to find out which customers responded to the offer? Bounce can:
Other Online ChannelsBe seen in all the right places Bounce can drive your sales using:
E-mail NewslettersStay in touch with your customers! Because they really do want to hear from you, and chances are, if they've bought from you before, they'll buy from you again. Out of any direct marketing activity, e-mail is by far the most cost-effective; being quick, and relatively cheap in comparison to printed flyers or mailers. If a customer has opted to hear from you - make sure you keep in touch on a regular basis. What better way to promote special offers, and make your customer feel exclusive! Bounce Marketing can help with branding, layout, and copywriting for e-mail campaigns. E-mail Newsletters are most effective when used to:
E-mail MarketingThere's more to e-mail marketing than simply sending newsletters. You should really be aiming to grow your list with more subscribers! There are various ways of recruiting new customers using e-mail marketing:
Anti-Spam Legislation: E-mail Best Practice
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