Website Promotion & Search Engine Marketing Packages

No two client websites are the same.

Bounce Marketing takes an individual approach to search engine optimisation and website promotion, providing recommendations that are tailor-made to fit your business and current marketing activity.

The level of online exposure for your website will largely depend on:

Geographic regions or markets your company is targeting
The specific industry you are operating in
What your competitors are doing online

And of course, your budget!

Online Advertising - Promotional Campaign

Promoting Your Website In Google

As of March 2009, Hitwise reported that Google is the most used search engine on the web with a 72.4% market share, ahead of Yahoo! (16.4%), MSN (5.5%), and Ask.com (4%). With the rest going to smaller search engines.

As high rankings in Google are becoming harder to attain, Bounce looks at various ways of getting your site effectively profiled in Google. This often involves setting up an Adwords campaign, which has the benefit of being able to measure response to your ad, and the search phrases people are using to find you.

A website audit can also help identify where changes can be made to improve your website rankings in the search engines.

Google Adwords - Pay Per Click Advertising

Adwords are text ads in Google that are displayed when people search on Google using one of your keywords. The beauty of Adwords is that your ads can be targeted to specific audiences or geographic regions. PPC advertising means that you only pay when people click on your ads. We can measure the response to your ad, and adjust your budget accordingly to maximise your cost per click spend.

Included within an Adwords campaign is your keyword assessment to ascertain where you are currently showing in Google, and target keywords where you may not be showing up.

Adwords Campaign Account Set Up, Keyword Assessment & Summary Report
Price $270 (includes first month of account maintenance)

Monthly Account Maintenance - Review, Campaign Amendments & Monthly Reporting
Price $90

Google Sitemap

Submitting a sitemap to Google is a quick and easy way to tell Google all about your pages, so they can discern which pages are the most important and your website, and how often those pages change. Sitemaps are particularly helpful if your site is new and has few links to it.

A Google-specific sitemap file will be generated and uploaded to your web server (where your website is hosted)

Price $120

Website Audit

A comprehensive assessment of your website will be undertaken. The audit process places emphasis on:

The ease at which you can find information & navigate through the site
What you are saying on your homepage
How readable your site is for the public
Copy structure & keyword use for search engines
Factors that may inhibit your visibility in Google

Bounce Marketing will advise where changes could be made to improve your rankings, and include any general comments on website enhancements.

Price: $360

Measuring Website Performance - Google Analytics

Analytics provides user-friendly statistics, with interactive reports and graphs to show exactly where visitors are coming from, and what they're doing when they're on your website. It's ideal for campaign tracking, and you can choose to view reports online, or have them e-mailed to you.

A piece of code is inserted into every page of your site to enable tracking.

Analytics Set Up
Price $60 - $120 (depending on website structure)

Banner Advertising On Complementary Websites

Bounce will investigate and report on banner advertising opportunities with online directories, and websites appropriate to your markets.

To help you make a decision on where to advertise, the report comprises up to six website recommendations for your banner advertising campaign, and outlines associated costs and requirements.

Price: $240

Bounce can also execute an advertising and banner ad campaign for you. Please enquire for more details.

Online Directory Listings

Getting your site profiled in specific online directories is an effective way of targeting new customers. If your website is providing a particular service, such as accommodation, there are a number of directories and portals that specialise in promoting accommodation websites.

Bounce will research and recommend both paid-for & free directories to list with. Up to six websites will be put forward for consideration, specifiying any costs and requirements.

Price: $240

Earn Advertising Revenue with Adsense

Google also offers a great little revenue stream for websites, which delivers a tangible return on your investment. You can take advantage of Adsense, no matter how popular your website is.

Adsense only shows ads on your site that are applicable to the nature of your business, and enables any competitor ads to be blocked! You get paid for every ad-click that comes from your site.

Ads can also be customised to tie in with the look and feel of your website.

Adsense Account Set Up & Ad Tracking
Price $240

E-mail Newsletters

People often have an e-mail list, but don't know where to begin when it comes to setting up and executing an e-mail campaign. If this sounds like you, then you might want to consider Bounce's E-mail Starter Package.

Starter Package Includes:

The design of an e-mail template with company branding.
Helping you choose suitable software to broadcast and measure the success of your campaign. This covers tracking the number of people who read your e-mail.
Setting up the initial list, and procedures for handling 'bounces' (returned mail) and un-subscribers.
Sending your first e-mail as a staggered broadcast.
Staff training.

Price $400

Bounce Marketing is also happy consult on your overall e-mail strategy. Discussing tactical promotions or messages, and establishing an e-mail calendar to tie in with activity. Cost will largely depend on requirements, and scope of campaign.