Search Marketing Case Study – Matpack NZ (Lead Generation)

Search Marketing Case Study – Matpack NZ  (Lead Generation)
Consistent year-on-year growth in Organic search engine traffic and Adwords conversions – over a 3 year period.

Matpack NZ:

Are a supplier of materials handling products for industrial and warehouse applications. They also provide a range of custom solutions.

www.matpack.co.nz

Goals:

To generate enquiry and quality leads from their website.

Come up prominently in searches within the greater Auckland area, but also NZ wide.


The Approach Taken By Bounce:

A combination of SEO and a PPC campaign to give the best level of coverage in Google.

Keyword research – to ascertain the most popular searches within their Industry.

SEO on the website centred around their seven key product areas – lift tables, cranes, vacuum lifting, pallet handling, pallet wrapping, conveyor systems and container ramps.

Off-page optimisation focused on improving their exposure within Auckland via their Google Business profile.

Developed an Adwords campaign –¬† geographically targeted for all New Zealand.
– Dedicated campaigns for each product type
– Included add-on promotional messaging to convey they were a New Zealand supplier
– Had clear calls to action, to contact them and phone. Phone number included with Ads shown on mobile devices.

Set up conversion tracking to see how many website visitors went through to Contact page.

Results:

Consistent year-on-year growth in Organic search engine traffic and Adwords conversions – over a 3 year period.

Organic Search Engine Traffic:

Year 1 – 1379 visitors

Year 2 – 2128 visitors (54% increase)

Year 3 – 2348 visitors (10% increase)

Overall Growth from Year 1 to Year 3 – 70% increase.

Graph shows proportion of Organic and Paid Search Traffic for Year 3.

Google Adwords Conversions:

Year 1

Contact Us Page Views – 58 conversions

Phone Calls – 38 calls

Year 2

Contact Us Page Views – 87 conversions (50% increase)

Phone Calls – 74 calls (95% increase)

Year 3

Contact Us Page  Views Р148 conversions (70% increase)

Phone Calls – 124 calls (68% increase)

 

Overall Growth from Year 1 to Year 3:

Contact Us Page Views – 155% increase.

Phone Calls – 226% increase.

 

Table shows number of Contact Page Conversions in Adwords for Year 3.
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