Search Marketing Case Study – Masterton Foot Clinic (E-commerce Sales / Clinic Enquiries)
A 8567% increase in online sales after first year of Search Marketing. Steady growth in visitors coming from Organic Search over a 3 year period.
Masterton Foot Clinic:
Have Podiatry clinics in the Wairarapa, providing specialist foot care and treatment. They manufacture custom orthoses, and sell a range of orthotic footwear and diabetic/compression socks via their website.
To expand online sales for footwear, socks and accessories within New Zealand.
Generate more business for their Podiatry services within Masterton and the Wairarapa.
Approach Taken By Bounce:
A combination of SEO and PPC to give the best level of coverage in Google.
Keyword research – to identify phrases that would be most likely to lead to shoe/boot sales, and bookings for clinic services.
Website SEO centred on core services, brands and products.
Local SEO – On-page optimisation to promote their podiatry services, and custom orthoses in Masterton / Wairarapa. Off-page optimisation via their Google Business profile.
Developed an Adwords campaign – targeting all of New Zealand.
– Focus was on brand-based searches and also general orthotic footwear queries.
– Socks were later introduced (when product launched), with targeting aimed at diabetics.
A 8567% increase in online sales after first year of Search Marketing.
Steady growth in visitors coming from Organic Search over 3 year period.