Search Marketing Case Study – Masterton Foot Clinic (E-commerce Sales / Clinic Enquiries)
A 8567% increase in online sales after first year of Search Marketing. Steady growth in visitors coming from Organic Search over a 3 year period.
Masterton Foot Clinic:
Have Podiatry clinics in the Wairarapa, providing specialist foot care and treatment. They manufacture custom orthoses, and sell a range of orthotic footwear and diabetic/compression socks via their website.
Goals:
To expand online sales for footwear, socks and accessories within New Zealand.
Generate more business for their Podiatry services within Masterton and the Wairarapa.
Approach Taken By Bounce:
A combination of SEO and PPC to give the best level of coverage in Google.
Keyword research – to identify phrases that would be most likely to lead to shoe/boot sales, and bookings for clinic services.
Website SEO centred on core services, brands and products.
Local SEO – On-page optimisation to promote their podiatry services, and custom orthoses in Masterton / Wairarapa. Off-page optimisation via their Google Business profile.
Developed an Adwords campaign – targeting all of New Zealand.
– Focus was on brand-based searches and also general orthotic footwear queries.
– Socks were later introduced (when product launched), with targeting aimed at diabetics.
Results:
A 8567% increase in online sales after first year of Search Marketing.
Steady growth in visitors coming from Organic Search over 3 year period.
