Search Marketing Case Study – Masterton Foot Clinic (E-commerce Sales / Clinic Enquiries)

Search Marketing Case Study – Masterton Foot Clinic (E-commerce Sales / Clinic Enquiries)
A 8567% increase in online sales after first year of Search Marketing. Steady growth in visitors coming from Organic Search over a 3 year period.

Masterton Foot Clinic:

Have Podiatry clinics in the Wairarapa, providing specialist foot care and treatment. They manufacture custom orthoses, and sell a range of orthotic footwear and diabetic/compression socks via their website.

www.mastertonfootclinic.co.nz

Goals:

To expand online sales for footwear, socks and accessories within New Zealand.

Generate more business for their Podiatry services within Masterton and the Wairarapa.


Approach Taken By Bounce:

A combination of SEO and PPC to give the best level of coverage in Google.

Keyword research – to identify phrases that would be most likely to lead to shoe/boot sales, and bookings for clinic services.

Website SEO centred on core services, brands and products.

Local SEO – On-page optimisation to promote their podiatry services, and custom orthoses in Masterton / Wairarapa. Off-page optimisation via their Google Business profile.

Developed an Adwords campaign – targeting all of New Zealand.
– Focus was on brand-based searches and also general orthotic footwear queries.
– Socks were later introduced (when product launched), with targeting aimed at diabetics.

Results:

A 8567% increase in online sales after first year of Search Marketing.

Steady growth in visitors coming from Organic Search over 3 year period.

 

Loading Quotes...