Digital Marketing Strategy

The formulation of a digital marketing strategy allows for cohesion in activity, that is more effectively connected to brand.

Bounce Marketing works hand-in-hand with your business, to develop and implement a Digital Marketing Strategy, focusing on your digital presence and activity for up to 12 months at a time. Contingency planning is incorporated into the process.

Development of Strategy

Encompasses:

• Preliminary meeting to discuss overall business / marketing objectives, customer profile and resources
• Audit of current and past activity, and digital presence within your sector
• Assess industry climate and research/identify potential opportunities
• Develop digital marketing strategy over 12 month time frame – clearly defining activity, goals and objectives / SMART goals, costs
• Determine KPI’s – includes measurement audit to ensure effective tracking of activity
• Assess and evaluate ongoing performance – monthly basis
• Review and adapt strategy over the longer term