Digital Marketing Strategy
The formulation of a digital marketing strategy allows for cohesion in activity, that is more effectively connected to brand.
Bounce Marketing works hand-in-hand with your business, to develop and implement a Digital Marketing Strategy, focusing on your digital presence and activity for up to 12 months at a time. Contingency planning is incorporated into the process.
Development of Strategy
- Preliminary meeting to discuss overall business / marketing objectives, customer profile and resources
- Audit of current and past activity, and digital presence within your sector
- Assess industry climate and research/identify potential opportunities
- Develop digital marketing strategy over 12 month time frame – clearly defining activity, goals and objectives / SMART goals, costs
- Determine KPI’s – includes measurement audit to ensure effective tracking of activity
- Assess and evaluate ongoing performance – monthly basis
- Review and adapt strategy over the longer term