Without a clear strategy in place, businesses can end up putting a lot of effort into social communications, that don’t necessarily produce the desired impact or achieve the results you’re looking for.
To be truly effective – you need to have a game plan; one that complements your overall business goals, while helping you understand where you’ve been, what you might be looking to achieve, and how to get there.
What could be a daunting process, need not be – Bounce Marketing works hand in hand with you to guide your business through the process of establishing and implementing a fully-documented Social Media Strategy.
This process involves:
- Assessing which forms of Social Media are best suited to your business
- An audit – looking at existing profiles, activity, and opportunities
- Goal setting – SMART goals and industry benchmarks
- Recommendations for Social Media activity
- Defining approach and tone of voice on communications
- Customer service – guidelines on best practice for negative comments/trolls
- Providing a comprehensive Strategy document
Once the Strategy is established, Bounce will work with you on:
- Setting up management tools & apps
- Providing training
- Performance reviews